In the world of real estate, to get your name out there is a must. Your career won’t go too far if no one knows who you are! That’s why advertisers make so much money off of us. In fact, I just had a guy in here a couple of weeks ago trying to sell me a small amount of advertising space on a board outside the entrance to a local grocery store to the tune of $800/year. Not having any stats or numbers to provide me with that would support any potential return on investment, I told the gentleman that I’d have to pass – but I knew that another agent would be only too willing to take my place.
Radio, television, newspapers, magazines, billboards, direct mail, internet, hell even the disposable paper placemats at family restaurants – if it can be used to promote a real estate agent, it will be.
Quite possibly the (hmmm, how shall I put this) “most interesting” idea for self promotion I’ve personally come across in the last couple years came from a company that came in to my brokerage one sunny afternoon. They gave a very lovely presentation in which they were trying to sell me a knife set that I could give as a gift to my clients after a sale.
Now you’re probably thinking “A knife set? How impersonal” but you need to understand that this was not just any ordinary set of knives. No. This set was promoted as being extraordinarily sharp and would even come engraved with my name and phone number on it to create “top of the mind awareness.”
‘Cause it makes sense that I would want to make sure that when you think of knives, you think of Paula Hartwick, Real Estate Sales Representative. When you accidentally slice your finger making dinner, I want you to think of me again. When you’re sitting in the emergency room bleeding profusely, I can feel confident that my name will be the first that comes to mind…
‘Till next time,